Do writers need social media?

For years I have heard that a writer must participate in social media to be successful. By successful, the people meant to sell books. Well, I have tried social media for over five years now as a writer and have found a few things out.

I didn’t have any luck selling books through LinkedIn, that I could confirm. However, I was able to give away a lot of books. I also got a lot of hits to my blog from LinkedIn. I have never sold a book or given one away through Pinterest. I tried what people suggested and just haven’t gotten anywhere. I have deactivated my Pinterest account.

I have had some success with a Facebook fan page. I can tie the book sells back to posts that I have boosted. I have also gotten a lot of hits on my blog from Facebook. I have the same experience with Twitter. I have a lot of followers and get responses from my tweets. I have also had good results from Goodreads. I have used the giveaway program twice with limited success. I have gotten the most reviews from Goodreads. I have had good and bad results from my blog. Sometimes I get a lot of looks, but I can’t say anyone has bought a book because of my blog.

That is my experience. I am sure it is different that yours.  I can say that social media has helped me sell books. The books that I have sold were not financially worth the effort it takes to stay active in social media. Five years in and I am still trying to find my niche in social media. I am looking for a positive return on investment. I haven’t found it. Do writers need to participate in social media to sell their books? I don’t know the answer to that, but I still think trying social media is definitely a must.




About Fred Fanning Author

Fred Fanning currently writes biweekly on his blog His published works include the peer-reviewed book Basic Safety Administration-A Handbook for the New Safety Specialist. Fred also authored two editions of the peer-reviewed chapter Safety Training and Documentation Principles that was published in the bestselling Safety Professional Handbook and the Safety Professional Handbook Management Applications. He coauthored the peer-reviewed chapter Safety Training with Christine Fiori, Ph.D., PE, published in the bestselling Construction Safety Management and Engineering, second edition edited by Darryl C. Hill, Ph.D., CSP. Fred also has several self-published books. He has a series called Fred’s Safety Shorts. This is a collection of twelve books on topics related to safety published with Kindle Direct Publishing. Fred self-published another six books using both CreateSpace Independent Publishing Platform and Kindle Direct Publishing. He has authored fifty-eight articles in various publications on the topics of safety and health and project management. Fred has earned several writing awards for his non-fiction work. Fred has two novels A Walk Among the Dead and Mystery at Devil’s Elbow.
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